This article makes several important contributions to the burgeoning literature on sex work in a digital era. The scholarly literature that has documented the use of the Internet by sex workers has focused almost entirely on prostitution and has yet to make adult webcam modeling a focal point of analysis. This article critically examines the ways in which entry into adult webcam modeling is facilitated by an expectation that sex work in cyberspace maximizes pleasure, primarily because it minimizes the risk of dangers associated with street-based sex work. I conduct content analyses of discussions on a popular online forum for webcam models to explore the themes of pleasure (erotic and affectual) and danger (capping, doxxing, and harassment) in adult webcam modeling. I argue that adult webcam models experience sexual and affectual pleasures in the course of their work and that they are able to experience these pleasures because the computer-mediated sexual exchange acts as a psychological barrier, and that the computer in turn becomes the primary tool that performers use for emotional management. My analysis focuses on how sex workers reconcile the pleasure in their work with the exploitation that is also found there. Here, these camgirls use neoliberal ideas to minimize the perception of danger of their work so that they can experience high levels of pleasure. I further open up a new dialogue about neoliberalism and sex workers by focusing on the neoliberal subject in this new form of sex work.
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