The Amsterdam Red-Light district is a globalised mass-entertainment place for sex consumption. But the visitors touring the Red-Light district are far more diverse than sex tourists: men, women, gay, straight, stag or cultural tourists tour this place to feel the thrill of desire and disgust. The paper documents this process of commodification by these visitors, engaging with their lived experiences through ethnographic research and in-depth interviews. The paper shows the diversity of the consumption practices and representations of the spectacle of commodified sex, explaining how the emotions experienced by those touring the sex district draw on intersectional belongings (gender, sexuality, class, ethnicity). Intertwining affective and moral geographies, it concludes by arguing that the symbolic consumption of the Red-Light district cannot necessarily be predicted by virtue of standard categories of belonging, with identity formation and the consumption of sex being shaped by a complex dynamic of looks and gazes.