In the last decades a series of sexual services that offer company, talk, and more generally, what is understood as a ‘girlfriend experience’, are increasingly offered to a middle and upper-middle class clientele. These services involve a change in the boundaries of intimacy. We argue that they can be interpreted as part of the general process by which late capitalism has subsumed the 1968 critique that demanded liberation and authenticity. Based on an analysis of in-depth interviews with escorts and street walkers, we explore the discourse of authenticity in escort work in Spain and how the line is drawn between an ‘authentic intimacy’ that is sold, and a ‘private intimacy’, which involves the non-commodified affective life of the sex worker. We argue that escorts and street walkers draw these borders differently, the former emphasising authenticity in their service. Both, however, deploy a form of emotional labour.