Andrijasevic, Rutvica and Anderson, Bridget (2009). Anti-traﬃcking campaigns: decent? honest? truthful?, in: Feminist Review, 92(1), pp. 151–156
A passenger arriving at London airports and passing the immigration check is greeted by anti-trafficking posters that tell the story of deceit and forced prostitution and call on
passengers to seek help from the immigration officers in case they have been brought into
the UK against their will. Once in the UK, one is confronted with similar campaigns but
this time of a slightly different message; a campaign such as Blue Blindfolds calls on the
general public across the UK to share any suspicions or information on cases of
trafficking with the police or the Home Office.
During the last decade, anti-trafficking information campaigns have played a prominent part in anti-trafficking policies throughout Europe. They have for the most part been launched in migrants’ counties of origin with the idea of warning migrants about the dangers of irregular migration.
Scholars have taken interest in those campaigns and argued that despite the best
intentions, those campaigns aim at reducing irregular migration, encourage women to
stay at home, promote stereotypes about ‘eastern’ European societies as patriarchal and
crime-ridden and of women as naïve victims (Nieuwenhuys and Pécoud, 2007; Sharma,
2003). Feminist scholars have moreover put into question the category of a ‘victim’,
critiqued a slippage between ‘illegal immigration’, ‘forced prostitution’, and ‘trafficking’,
and argued that these conflations divert attention from the role of the state (O’Connell